Ways To Get Inspiration For Logo Design
By definition, “Logos are symbols made up of text and images that help us identify brands.” By extension, a logo is a symbol we associate with a product or service.
For example, when we think of Cola we instantly think of either Coke or Pepsi (Mostly Coke) or when we think of premium luxury vehicles the common association we have is the Tri-point Star Mercedes logo or the propeller-like looking BMW Logo.
Why are logos important and necessary for all businesses?
- Logos help to create and share your identity and beliefs.
- Logos helps customers know and understand your business
- Logos separates you from your competition
- Logos expedite the process of increasing Brand Loyalty
- Logos are omnipresent (with respect to the business)
- Honestly, logos look cool.
Let us now take a look at some of the ways you can get inspiration for your very own logo.
Study Your Competition
See What Your Competitors Are Doing
A great place to start is by looking at what your competitors are doing. Study and analyze what kind of design they have implemented in their brand messaging and see what you like about it, study any discernible pattern you may be able to observe like the use of geometrical or abstract shapes and try to come up with creative ways to use those in your own logo and brand marketing if they happen to catch your fancy.
Check Out Other Designers – Examine Design Websites
You will find a myriad of ideas for unique logos by searching design websites. Check out what’s working, what do you enjoy looking at and what connects with you and then plan your design around what you see and enjoy.Probing design websites is also a great way to find a designer you may like and want to commission your logo to.
Social Media Is Your Ally – Check Out Pinterest And Instagram
Pinterest, Tumblr, and Instagram are all great platforms for artists to showcase their talents as well as for people to find some inspiration for their own designs.
Go Old School And Let Your Creativity Run Wild – Doodle Away And Try Your Hand At Freehand Drawing
Most of the times we end up overthinking when we have an unlimited access to creative tools, try to restrict yourself and confine your mind and see your creativity ooze out in form of beautiful designs on a pen and paper. Just randomly doodle and see where it takes you, I’m certain you’ll find your inspiration almost instantly.It is possible that you will end up with pages and pages of random scribble but on a whole, it will make sense and you’ll be able to understand the bigger picture in your design.
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