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Sneaker Trends Everyone Will be Wearing in 2018

 

Sneaker Trends Everyone Will be Wearing in 2018

 

Who What Wear thinking ahead and working out what everyone will be wearing in 2018. And seeing as it’s still only a quarter(ish) of the way through the year, it seems only fitting to predict the trends for one of the biggest items around right now

 

1. Muted Tones and Exaggerated Soles

 

 

 

 

 

 

 

 

“A look that remains relevant and popular in 2018 is the white sneaker, which will be rebooted with an exaggerated moulded sole that creates an overblown silhouette. A muted palette of whites, pastels and some metallics will offer an ultra-modern look. Detailing will be kept to a minimum, featuring only subtle touches like a bias frill.”

 


 

2. Sport for Fashion, Not Fitness

 

“In the U.S., 75% of sneakers are bought for aesthetics and lifestyle rather than performance. Authenticity is key here, with designs staying true to classic sneaker styles and colours (blue, red and white) while being sympathetic to the wider trend towards ‘sports for fashion, not for fitness.’ Adidas is doing this incredibly well, having successfully engaged both the fashion consumer and sports enthusiast.”

 


 

3. The ’90s Influence Fails to Waiver

 

Photo : Christie King

 

“Nostalgia will continue to influence sneaker design, feeding also into our first and fourth trends. The ’90s was known for its over-the-top, chunky trainer silhouettes (think Steve Jobs’s footwear) and neon flashes. Brands will offer colourful, playful looks and exclusive collaborations like the one between Reebok and Lisa Frank.”

 


 

4. “Ugly” Sneakers

 

Photo : Hanna Schmerer

Photo : Hidden in Beauty

 

“‘Ugly’ fashion is back, and it’s here to stay, extending. We’ll see designers tapping into TV pop culture from the ’90s and ’00s, giving nostalgia its biggest reboot. Clunky is in, along with dirty, greyed-off finishes. Embraced already by luxury brands like Balenciaga and Gucci, we’ll see this look filter down into the mass market, influencing clothing too.”

 


 

5. Female Sneakerheads Take Centre Stage

 

Photo : Elvira Puente Cáceres

 

“Female customers will become the priority for many of the big sneaker brands and for the long haul. We’re seeing a growing female sneakerhead community emerge, which is driving how product rereleases are engineered, influencing design and a move towards unisex styling. Kicked off by Puma x Fenty, this trend—a huge area of growth—will gain new momentum in 2018.”

 

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